Examples of Guerrilla Marketing in China

This is what NGOs used Guerrilla marketing to help us visualize the volume of harmful CO2 emitted daily by traditional modes of transportation.
The motor of this car is kept running for a whole day. An inflatable balloon is attached to the exhaust pipe.

At the end of the day, a huge black cloud is floating in the air, carrying the message: “Look how much carbon monoxide you’ll keep out of the air we breathe by not driving for just one day."A truth that is not surprising, but the action is impressive. The objective is to get the one message into people’s heads: Let’s act!

This advertising is called "Sweat Under Control", published in Shanghai, China.
This Ad was posted on the wall of public washroom, and got people's attention about excessive sweating.

This advertising was posted on the wall of one of Yoga Centers in China.
It is very interactive, and let people be curious about Yoga, and think about what it really is.

This is one of largest consumer electronics enterprises in China used guerrilla marketing to promote its new product line-Laptop in 2005. They organized 2,000 people to hold TCL ad billboards to walk around the street.

In 2004, HP fixed its printer models on the wall of public washrooms in Nanjing to attract people's attention. They used Guerrilla marketing to promote their high quality printer-you will print out all the things that exactly as what you see by using HP printers.